SONG KHOE MOI NGAY SHOP: Vision & Mission
Our Vision
To become the global gold standard for health product transparency, where consumers can access verified, safe, and effective wellness solutions with absolute confidence.
Core Principles:
✔ Building a Connected Health Ecosystem – Creating communities that prioritize science-backed product choices.
✔ Elevating Singaporean Quality Standards – Bringing world-class pharmaceutical benchmarks to Southeast Asia.
✔ Empowering Smart Consumers – Transforming shoppers into informed decision-makers through radical transparency.
Our Mission
We are committed to protecting consumers from counterfeit and substandard products through Singapore-certified verification processes while providing evidence-based health education for smarter wellness choices.
Three Operational Pillars:
🔍 Rigorous Verification
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Implementing 5-step screening aligned with Singapore’s Health Sciences Authority (HSA).
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Exclusive partnership with ISO 17025-certified laboratories.
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100% compliance with Singapore’s Therapeutic Goods Act.
🛡️ Consumer Protection
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Removing non-compliant products within 24 hours of detection.
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Providing QR-accessible lab reports for full traceability.
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Operating ASEAN’s first anti-counterfeit hotline.
📚 Education & Empowerment
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Publishing NUS-reviewed product assessments quarterly.
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Hosting free monthly health webinars with Singaporean doctors.
Team Commitment:
“We don’t just sell products – we’re building a culture of conscious consumption. Every item on SongKhoeMoiNgay.shop represents our pledge to safeguard community health.”
🌿 For a future free from counterfeit fears!





























































